Tesla has officially launched a new all-wheel drive (AWD) Cybertruck starting at $59,990, marking the lowest price point for the polarizing vehicle to date as the company battles a significant slump in demand. Alongside this new entry-level option, Tesla has also implemented a $15,000 price reduction on the high-end Cyberbeast model in a strategic move to reinvigorate interest in its flagship electric truck.
The New AWD Variant: Features and Trade-offs
The dual-motor AWD version is now available for order directly through Tesla’s website. While it sits at a lower price point than the now-discontinued rear-wheel drive model launched last year, it offers a more robust feature set. Buyers now gain access to a powered tonneau cover, integrated bed outlets, and adaptive damping. However, the addition of the second motor brings a slight reduction in range, dropping from 350 miles to 325 miles.
A Limited-Time Offer?
Potential buyers should be aware that this $59,990 price tag may not be permanent. In a recent post on X, Elon Musk suggested that the current AWD Cybertruck pricing will remain in effect “for the next 10 days,” though he provided no clarity regarding what adjustments might follow once that window closes.
Cyberbeast Price Volatility
Simultaneously, the tri-motor Cyberbeast has seen its price drop back to $99,990. This marks the third time the model has returned to this specific price point. Since its debut, the Cyberbeast’s pricing has been a rollercoaster: it launched at $99,990, saw a $20,000 hike, dropped back down, rose again by $15,000, and has now returned to its original baseline. This pattern suggests that prospective customers may want to act quickly, as the pricing remains highly unpredictable.
Addressing the Sales Slump
These aggressive pricing strategies come as Tesla faces mounting pressure to move inventory. Recent estimates indicate that Cybertruck sales plummeted by 48 percent in 2025, totaling just over 20,000 units for the year. This performance falls drastically short of Elon Musk’s early, optimistic projections that Tesla would move 250,000 Cybertrucks annually. Despite these latest cuts, the current price remains significantly higher than the $40,000 entry point initially promised during the vehicle’s announcement.
Update, February 20th: Added Elon Musk post indicating the new low price may be temporary.
