Peacock’s upcoming The Office spin-off, The Paper, is struggling to make a positive impression ahead of its September 4 premiere, as its latest promotional clip fails to capture the comedic essence of its predecessor.

A Lackluster Preview of The Paper
Expectations were high for The Paper, but the marketing rollout has been surprisingly flat. After a debut trailer that notably lacked jokes, the latest clip from the series does little to alleviate concerns. The footage depicts Ned Sampson (Domhnall Gleeson), the new editor-in-chief of the Toledo Truth-Teller, attempting to deceive visiting executives by staging a fake, high-energy meeting. Sampson instructs his staff to pantomime productivity, hoping to project an image of a thriving, synergized workplace.
Missing the Mark on Comedy
The core issue lies in the execution of the humor. While The Office excelled at crafting uncomfortable, cringe-worthy moments anchored by sharp one-liners or biting social commentary, this scene in The Paper feels hollow. The narrative setup—a boss tricking suits into believing his team is effective—leads to a lackluster payoff. It lacks the punchline or the character-driven tension that defined the original series, leaving viewers with a scene that feels disjointed and devoid of comedic stakes.
High Stakes for the September Premiere
With the 10-episode season arriving on Peacock next week, the pressure is mounting for the show to prove its viability. While it is not necessary for the spin-off to mirror the exact formula of the original, there is a clear need for a stronger comedic identity. Whether Peacock is intentionally withholding the series’ strongest moments or the show simply lacks the “sauce” of its predecessor remains to be seen when it officially debuts on September 4.
